European digital distributor and services provider Believe Digital has teamed up with London-based Absolute Marketing & Distribution to form a new strategic partnership.
Effective immediately, the deal will provide Absolute with access to Believe Digital's worldwide digital distribution network. In return, Absolute, which provides a range of sales, marketing, distribution, licensing and D2C business services for independent record labels, artists and brand-owned music labels, will partner with Believe on delivering content to its global network of online retailers on a territory-by-territory basis.
As well as content delivery, Believe Digital will also supply its new strategic partner with bespoke online marketing tools, analytics and expertise, as well as promotional and marketing support.
Commenting on the deal, Henry Semmence, Managing Director of Absolute Marketing & Distribution said in a statement: "It's great to be teaming up with another company who have the same drive for innovation. We at Absolute have always been at the forefront of online and traditional marketing but with Believe in partnership we can deliver even more of an offering to our clients both in the U.K. and internationally."
Stephen King, Managing Director of Believe Digital U.K., added, "This new strategic partnership will give us opportunity to work with Absolute Marketing & Distribution's great roster of talent on an international basis. They share our ambition and drive to improve the international reach of independent music wherever possible and our two companies are well positioned to help make this a reality. "
Founded in 2004, Believe Digital--which has offices in London, Paris, Hamburg, Syracuse (Sicily), Miami, San Diego and Buenos Aires, with partner deals in all other key territories--claims to be the leading digital distributor and services provider to independent artists and labels in Europe. Artists it represents include James Vincent McMorrow, Gotan Project, Loco Dice, MC Solaar, world musicians Femi Kuti, Tony Allen and film composer Ennio Morricone. Labels on its roster include Blanco y Negro, StudioCanal and Unique Records.
London-based Absolute Marketing & Distribution was established in 1998. Dame Shirley Bassey, Herbie Hancock, Jay Sean, The Editors, Hall & Oates, Boy George and Imogen Heap are among its past clients.
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