Gateway Newstands, the largest operator of newsstands in North America with more than 500 stores, today announced plans to expand its distribution of free publications and digital platforms at point of sale across its Canadian network.
The rollout will be initiated through the company's new division - Gateway Direct Media.
"We are delighted to continue with the 9 year tradition previously managed outside our company with the distribution of free publications to Gateway locations," said Arlene Shepard, Vice President Press Management at Gateway Newstands. "Our current and expanding client base will continue to access our high traffic TTC and GO transit locations with expansion to the best malls and office towers in early 2014."
The expansion will also include digital signage as the new platform.
"We know that digital signage is expanding, and that advertisers are finding this media incredibly effective in marketing to consumers," said Noah Aychental, Gateway's Vice-President of Marketing and Promotions. "Our newsstands serve millions of people every day. Through Gateway Direct Media, advertisers can capitalize on this high-traffic, key priority market."
Gateway also announced Gateway Direct Media and Dovetail Media Group have established a joint venture, to represent both Canadian and U.S. projects. Carol Peddie, Former Vice President & Group Publisher of Star Media Group and Irene Patterson, Former Associate Publisher Metro (Toronto & London editions), combine for over 30 years of industry experience and will lead Dovetail Media Group. Arlene Shepard, Vice President Press Management at Gateway Newsstands, has more than 30 years experience in the publishing industry, will represent Gateway Media Direct in this joint venture.
About Gateway Newstands
Gateway Newstands is the largest operator of newsstands in North America, with more than 500 stores in transit - including subways, bus stations, train stations, other transit venues, office towers, shopping centres, hospitals, and other institutional venues. Where we are located, we pride ourselves on being a trusted and reliable partner.
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