DG, the world's leading ad management and distribution platform, today announced the launch of its Global Advertising Distribution Network. Capitalising on a number of acquisitions and partnerships, DG is now uniquely positioned to provide a single source solution for both broadcast and digital content.
"The rapid emergence of non-linear channels now inspire broadcasters to actively seek new ways to streamline and optimise their advertising delivery across multiple platforms." said Thomas Bremond, Senior Vice President of DG Europe. "DG is able to provide content and expertise that crosses the boundaries of traditional and digital - allowing broadcasters to be on the front lines of the new world of convergence with an experienced, trusted partner to make it all happen."
Last June, DG announced a strategic three year partnership with SmartJog establishing a worldwide media services platform. This collaboration allows DG to enhance how commercials are distributed and utilised throughout the international broadcast community. Broadcasters will benefit from DG's TV ad distribution platform and SmartJog's long form content delivery solutions, combining the best in cloud computing and edge-server technology to create the ideal single source advertising delivery solution.
In addition, and complementing its global distribution network expansion, DG has dramatically elevated its online offering in order to meet global requirements and expectations for media convergence. DG recently acquired online ad technology providers MediaMind and Eyewonder seeking to draw upon their expertise in digital advertising solutions including rich media and data-driven advertising. DG also gained a broader, deeper global presence to better serve advertisers worldwide. As a result, DG's integrated cross-channel platform now reaches thousands of TV and online media destinations globally.
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