Digital comics carry both opportunity and danger: the opportunity to greatly expand the comics audience and the danger that the direct market will not survive the transition. And while Marvel Comics was been one of the first publishers to go digital, the publisher has been somewhat slow to adopt certain initiatives such as same-day print and digital releases. Last year, Marvel
dipped its toes into the deep water, making its Ultimate Comics line available digitally the same day as the print versions came out, and last week, it announced that the entire Marvel Universe would transition to same-day print and digital by April, 2012. The publisher followed with this week's announcement that they would be making graphic novels available on the Nook. Today, CBR has exclusive details about a new program that will encourage digital readers to check out their local comics stores.External Reference: http://www.comicbookresources.com
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